Bailey, Banks & Biddle was founded in 1832 in Philadelphia and established itself as the jeweler to dignitaries, and states. Its creations, from the modern Great Seal of the United States to the first 40,000 Purple Hearts, are enduring symbols of national pride and precision.
The logo and packaging were redesigned, as were the retail spaces. A national print campaign was created for Vogue, Marie Claire, Elle, W Magazine, Vanity Fair and Harper's.
Novell's international campaign "We Speak Your Language" hinged on simplicity: one word, two meanings. Each line bridged tech and finance, translated into 17 languages where the language of IT became the language of cost, frustration, and consequence. Strategy Brand Social Broadcast Digital • Site • OLA • CRM.
Strategy, Print & Posters, Broadcast & Digital. Fully integrated campaigns for all three iconic British automotive brands. Each with its own unique brand positioning. Designers from the US and UK crafted distinct typefaces for each brand, the elegance of Rover to the playfulness of Mini Cooper's individuality, and the engineering of MG.
As much as I would like to include everything I love it's probably overkill, so here's a few of my favorites.
Thanks for taking a look. If you got this far, I'm extremely grateful and pleasantly surprised.
